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Recruit & Attract

By RISE Business Framework · Created by Gary Harper and Brandon McCurdy · Reviewed

Recruiting and attracting talent means making your open role more appealing than competing positions. In RISE, you pick a position of need and score it 1-3 against similar positions on ten factors, from Challenge to Brand. Then you create action items to improve your recruiting and attract better candidates.

How RISE does it

  • Identify a position of need within your company.
  • Score it honestly 1-3: below, meets or exceeds expectations.
  • Compare against other similar positions seeking the same candidates.
  • Create action items to improve recruiting and attract better candidates.

Recruit & Attract is one of four tools in Talent Development, part of the Resources quadrant of the RISE Business Framework.

The RISE tool

The ten Recruit & Attract factors

Score each factor 1-3. 1 = below expectations, 2 = meets expectations, 3 = exceeds expectations.

FactorWhat it means
ChallengeMy work gives me a reason to get up in the morning
RecognitionThe time I give matters and I am appreciated
GrowthMy career is evolving and I feel that things are moving
LocationThe office is conveniently located
SalaryI am compensated at or above my counterparts at other companies
HoursThe work/life balance is good
CultureWe have a great vibe
EnvironmentOur office space is comfortable and efficient
IndustryThe niche we work in is desirable
BrandWe as a team want to identify with the company name
“Evaluating an opportunity is about more than just numbers; it's about measuring the challenge, the recognition, the growth, and the environment you offer. It's the whole package that attracts top talent.”Gary Harper

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“We have a structured, ongoing program for developing team members after they are hired.”

Frequently asked questions

How can a small business attract top talent?

Score your role honestly against similar positions on factors like challenge, growth, culture and brand, not just salary. RISE then has you write action items for the weakest factors.

Why can't I find good candidates?

Your opportunity may score below competing positions on one or more factors. The RISE Recruit & Attract worksheet shows which of the ten factors to fix.

The other tools in Talent Development

Related in another quadrant: Culture

Find out where your business really stands.

The free RISE Assessment scores your business across all four quadrants in about 6 minutes, and shows you where the opportunity is.

The RISE quadrant wheel