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Identify Key Purpose Indicator
By RISE Business Framework · Created by Gary Harper and Brandon McCurdy · Reviewed
A Key Purpose Indicator is a measurable target tied to why a business exists. In RISE, KPI here means Key Purpose Indicator, not Key Performance Indicator. You derive it from your company purpose statement. It should be a clear measurement that the business is accomplishing the purpose it was born to accomplish.
How RISE does it
- Start with the question: why does this business exist?
- Derive the indicator from your company purpose statement.
- Make it a clear, countable measurement.
- Use it to build internal culture and daily focus on the true purpose.
Identify Key Purpose Indicator is one of four tools in Long-Term Vision, part of the Inspiration quadrant of the RISE Business Framework.
The RISE tool
Purpose statements and their Key Purpose Indicators
| Company | Purpose statement | Key Purpose Indicator |
|---|---|---|
| Bombas | Everyday goods that do good | Give away a million pairs of socks to the homeless. |
| Toms Shoes | A more equitable world | Give one pair of shoes for every pair sold |
Your purpose might be to give to the less fortunate, provide more opportunities to your team or create generational wealth for your family.
“The Key Purpose Indicator measures the heartbeat of an organization, compelling it to consistently RISE UP, challenge itself, and achieve better.”Gary Harper
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“Walk me through Identify Key Purpose Indicator in the RISE Business Framework and help me apply it to my business.”
Quick self-check
“We have clearly defined core values that every team member knows and strives to keep.”
Frequently asked questions
What is a Key Purpose Indicator?
It is a clear measurement that shows a business is accomplishing its purpose. In RISE, it is derived from the company purpose statement.
How is a Key Purpose Indicator different from a KPI?
A Key Performance Indicator tracks operating results. A Key Purpose Indicator tracks whether the business is fulfilling the reason it exists.
The other tools in Long-Term Vision
- Identify Core ValuesA four-step exercise that turns the people you admire into up to four actionable core values.
- Identify Personal PurposeUse past, present and future prompts to write your personal purpose statement.
- Identify Company PurposeThe RISE Company Purpose Statement worksheet: what you love, your gift to the world and how you want to be remembered.
Related in another quadrant: Stoplight Reports
