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Key Purpose Indicators
By RISE Business Framework · Created by Gary Harper and Brandon McCurdy · Reviewed
A Key Purpose Indicator is a clear measurement that your business is accomplishing its purpose beyond making money. RISE derives it from your purpose statement. It is owned by the business owner, reviewed and adjusted quarterly, and reviewed in the Culture Meeting. Examples include giving one pair of shoes for every pair sold.
How RISE does it
- Starts with the question: Why does this business exist?
- Derived from the company purpose statement.
- Reported against a target in Q1 through Q4.
- Reviewed and adjusted quarterly in the Culture Meeting.
Key Purpose Indicators is one of four tools in Stoplight Reports, part of the Systems quadrant of the RISE Business Framework.
The RISE tool
Key Purpose Indicator report (reviewed and adjusted quarterly)
| Owner | Purpose Indicator | Target | Q1 | Q2 | Q3 | Q4 |
|---|---|---|---|---|---|---|
| Innovator | To give back to those in need. | 1000 people | 1000 | 875 | 1250 | 1100 |
Sample row from the RISE workbook.
“Like stars in the business sky, Key Purpose Indicators are the guiding constellations, helping companies navigate towards their true mission.”Gary Harper
AI RISE Coach
Work through Key Purpose Indicators with the AI RISE Coach
“Walk me through Key Purpose Indicators in the RISE Business Framework and help me apply it to my business.”
Quick self-check
“We have key numbers that each team member knows and tracks on a daily, weekly and monthly basis.”
Frequently asked questions
What is a Key Purpose Indicator?
It is a measure that shows whether your business is fulfilling its purpose, not just making money. RISE reviews it quarterly.
What is an example of a Key Purpose Indicator?
Bombas aims to give away a million pairs of socks to the homeless. Toms Shoes gives one pair of shoes for every pair sold.
The other tools in Stoplight Reports
- Key Profit IndicatorsFour monthly financial measures: Revenue, Profit Margin, Cash on Hand and Cash Conversion Cycle.
- Key Performance IndicatorsWeekly result measures by function, such as leads, appointments and transactions, tracked in 12-week quarters.
- Key Process IndicatorsDaily activity and defect measures for Marketing, Sales, Operations and Finance, many with a target of zero.
Related in another quadrant: Long-Term Vision
