Inspiration › Culture · 4 of 4
Mission Affirmation
By RISE Business Framework · Created by Gary Harper and Brandon McCurdy · Reviewed
Mission affirmation is confirming that people's personal purpose can be fulfilled by helping achieve the company's purpose. RISE also calls it Belief Affirmation. You write the company and personal purpose statements, then six WE BELIEVE statements. One closing sentence ties those beliefs to your Key Purpose Indicator.
How RISE does it
- Start with the question: can your personal purpose be fulfilled by helping achieve the company's purpose?
- Write the company purpose statement and personal purpose statements.
- Write six WE BELIEVE statements.
- Close with the Key Purpose Indicator sentence.
Mission Affirmation is one of four tools in Culture, part of the Inspiration quadrant of the RISE Business Framework.
The RISE tool
Mission Affirmation worksheet
- 1Company Purpose Statement: ________
- 2Personal Purpose Statements: ________
- 3Six lines: WE BELIEVE ________
- 4Key Purpose Indicator: "We believe this will allow us to ________ by ________."
“A synchronized leadership team propels an organization with unmatched velocity.”Gary Harper
AI RISE Coach
Work through Mission Affirmation with the AI RISE Coach
“Walk me through Mission Affirmation in the RISE Business Framework and help me apply it to my business.”
Quick self-check
“We have a distinct company culture that keeps our team members engaged and inspired.”
Frequently asked questions
How do you align employees with the company mission?
Ask whether each person's purpose can be fulfilled by helping achieve the company's purpose. Then write shared WE BELIEVE statements together.
What are belief statements in a business?
They are short statements of what the team holds to be true. RISE uses six WE BELIEVE lines that lead to the Key Purpose Indicator.
The other tools in Culture
- People AffirmationA 9-Box that plots each team member on trust and alignment, with a prescribed action for every box.
- Position AffirmationA 9-Box that plots each team member on performance and potential to confirm they are in the right role.
- Goal AffirmationSet the revenue goal needed to fulfill your purpose, then test it with four questions.
Related in another quadrant: Talent Optimization
