Inspiration › Culture · 3 of 4
Goal Affirmation
By RISE Business Framework · Created by Gary Harper and Brandon McCurdy · Reviewed
Goal affirmation is setting one revenue goal tied to your purpose and confirming it is worth pursuing. RISE starts with the revenue goal needed to fulfill your purpose. You then test it with four questions. Is it big enough? Is it a catalyst for change? Does it inspire you? Is it uniting?
How RISE does it
- Write the dollar amount: revenue goals to fulfill our purpose.
- Treat it as a stretch goal that pushes the organization beyond comfort zones.
- Test it against the four Goal Affirmation questions.
- Revisit it so it stays significant, inspiring and unifying.
Goal Affirmation is one of four tools in Culture, part of the Inspiration quadrant of the RISE Business Framework.
The RISE tool
Goal Affirmation test
Revenue Goals to fulfill our purpose: $_________. Then ask:
- 1Is it big enough?
- 2Is it a catalyst for change?
- 3Does it inspire me to get behind the goal?
- 4Is it uniting?
“A stretch goal compels the organization to push beyond comfort zones.”Gary Harper
AI RISE Coach
Work through Goal Affirmation with the AI RISE Coach
“Walk me through Goal Affirmation in the RISE Business Framework and help me apply it to my business.”
Quick self-check
“We have a distinct company culture that keeps our team members engaged and inspired.”
Frequently asked questions
How do you set a revenue goal for a small business?
In RISE, start with the revenue needed to fulfill your purpose. Then check that it is big enough, a catalyst for change, inspiring and uniting.
What is a stretch goal?
A stretch goal is ambitious enough to push the team beyond its comfort zone. RISE ties it to purpose so it also unites people.
The other tools in Culture
- People AffirmationA 9-Box that plots each team member on trust and alignment, with a prescribed action for every box.
- Position AffirmationA 9-Box that plots each team member on performance and potential to confirm they are in the right role.
- Mission AffirmationConnect personal and company purpose with six WE BELIEVE statements and a Key Purpose Indicator sentence.
Related in another quadrant: Talent Optimization
