Engagement › Branding · 3 of 4
Brand Guide
By RISE Business Framework · Created by Gary Harper and Brandon McCurdy · Reviewed
A brand guide is a reference document that shows how your brand should look and sound. It covers mission, values, tone of voice, visuals and messaging. In RISE, a one-page template captures your Brand Script, company history, three brand colors, two typefaces and three logo usages.
How RISE does it
- Outlines mission, values, tone of voice, visuals and messaging.
- Gives clear direction to internal teams and outside partners like ad agencies and web developers.
- Shows approved fonts, colors, logos and messaging to keep the brand consistent.
- The Brand Script can follow the StoryBrand approach, which positions your brand as the guide to the customer as hero.
Brand Guide is one of four tools in Branding, part of the Engagement quadrant of the RISE Business Framework.
The RISE tool
Brand Guide template
Fill in each field on a single page.
- 1Brand Script
- 2Bio / Company History
- 3Brand Color 1: RGB, CMYK and HEX values
- 4Brand Color 2: RGB, CMYK and HEX values
- 5Brand Color 3: RGB, CMYK and HEX values
- 6Typeface 1 and Typeface 2
- 7Logo Usage 1, Logo Usage 2 and Logo Usage 3
“A well-constructed brand guide serves as the foundation for all branding efforts. It is the north star that keeps all branding initiatives aligned, ensuring a cohesive, consistent, and powerful brand image.”Gary Harper
AI RISE Coach
Work through Brand Guide with the AI RISE Coach
“Walk me through Brand Guide in the RISE Business Framework and help me apply it to my business.”
Quick self-check
“We have a logo, brand guide, and consistent digital presence that keeps us top-of-mind with customers.”
Frequently asked questions
What should a brand guide include?
At minimum: your brand script, company history, brand colors with RGB, CMYK and HEX values, typefaces, and approved logo usage. RISE fits all of this on one page.
Who needs a copy of the brand guide?
Everyone who represents the brand. That includes your internal team and outside partners such as advertising agencies and web developers.
The other tools in Branding
- Brand AuditScore your brand's visuals, messaging, team alignment and advertising to see where it stands today.
- Brand FeelingNarrow 48 words down to the one emotion your brand must evoke in every touchpoint.
- Brand InsistenceGrow awareness, differentiation, value and emotional connection until customers seek you out first.
Related in another quadrant: Long-Term Vision
