Quadrant Four · Branding · Marketing · Advertising
The Engagement Quadrant
By RISE Business Framework · Created by Gary Harper and Brandon McCurdy · Reviewed
Engagement is the fourth quadrant of the RISE Business Framework. It expands the business through branding, marketing, advertising and sales, using profits earned in the first three quadrants. RISE says a business earns the right to engage by scoring 10 or more in Resources, Inspiration and Systems first.
Engagement is where growth gets deliberate. A clear brand, consistent messaging, measured advertising and a repeatable sales process turn attention into customers.
RISE puts Engagement last on purpose. Pushing for more customers before roles, purpose and systems are in place can overwhelm your resources and break your systems.
“Some businesses should stay in the systems quadrant, others can move into engagement. For engagement we must be willing to leverage the profits we made in the previous quadrants and invest it in brand, talent succession planning, and automations.”The RISE Business Lifecycle
The 4 topics of Engagement
Topic 1
Branding
Branding is how people recognize, remember and feel about your business.
Brand Audit · Brand Feeling · Brand Guide · Brand Insistence
Topic 2
Marketing
Marketing connects your brand to the people most likely to buy.
Analyzing a Product · Consumer Psychology · Writing a Marketing Plan · A/B Testing
Topic 3
Advertising
Advertising is paying for or earning attention to put your message in front of more people.
Channels · Metrics · Budgeting · Consistency
Topic 4
Sales
Sales is turning leads into paying customers.
Resources of Sales · Inspiring a Sales Team · Systems of Sales · Engaging Customers
How Engagement is scored
The RISE Business Assessment rates these four statements from 1 (not yet) to 3 (dialed in), for a Engagement score out of 12. RISE uses 10 or more in Resources, Inspiration and Systems as the bar for moving into Engagement.
- E1We have a logo, brand guide, and consistent digital presence that keeps us top-of-mind with customers.
- E2We have consistent company messaging that carries through to all of our marketing materials and creative.
- E3We have effective advertising channels that are measured weekly and adjusted when proven ineffective.
- E4We have a proven sales process, weekly training and measurable success turning leads into paying customers.
AI RISE Coach
Work on Engagement with the AI RISE Coach
“Walk me through the Engagement quadrant of RISE and tell me where my business should start.”
Engagement is led by Brandon McCurdy, one of the creators of the RISE Business Framework.
Frequently asked questions
What does the E in RISE stand for?
Engagement: branding, marketing, advertising and sales. It is the fourth and final RISE quadrant.
Why does RISE put marketing last?
Marketing amplifies whatever is already there. If roles, purpose and systems are weak, more customers expose the weakness faster. RISE has you earn the right to engage first.
What does 'earn the right to engage' mean?
Scoring 10 or higher (out of 12) in Resources, Inspiration and Systems on the RISE Business Assessment before investing heavily in Engagement.
Find out where your business really stands.
The free RISE Assessment scores your business across all four quadrants in about 6 minutes, and shows you where the opportunity is.
