Engagement › Advertising · 1 of 4
Channels
By RISE Business Framework · Created by Gary Harper and Brandon McCurdy · Reviewed
Advertising channels are the places your message runs, such as social media, search, email, direct mail or events. Each has strengths and weaknesses. In RISE, you list every channel with its spend and percent of budget. Then you align messaging to your objectives and track results for each.
How RISE does it
- Options include social media, SEO, email marketing, direct mail and more.
- Each channel has distinct advantages and disadvantages.
- Social media is great for engaging customers but often time consuming, with limited targeting.
- Use messaging that aligns with your objectives and track results on each channel.
Channels is one of four tools in Advertising, part of the Engagement quadrant of the RISE Business Framework.
The RISE tool
Channels worksheet
Record Spend and % of Budget for each channel you use.
- 1SEO
- 2Viral Video
- 3Influencers
- 4Trade Shows
- 5Search Engine Optimization
- 6Business Development
- 7Community Building
- 8Affiliate
- 9Product Development
- 10Social Media Organic
- 11Social Media Paid
- 12Public Relations
- 13Email Marketing
- 14Speaking Engagements
- 15Hosted Events
- 16Print
- 17Texting
- 18Billboards
- 19Television
- 20Radio
- 21Other
“Advertising goes beyond selling a product; it's about evoking emotions.”Gary Harper
AI RISE Coach
Work through Channels with the AI RISE Coach
“Walk me through Channels in the RISE Business Framework and help me apply it to my business.”
Quick self-check
“We have effective advertising channels that are measured weekly and adjusted when proven ineffective.”
Frequently asked questions
How do I choose advertising channels?
Pick channels that fit your brand and message and reach your target audience. List each with its spend and share of budget, then track results.
Is social media advertising worth it for a small business?
RISE notes social media is great for engaging customers. It can also be time consuming and has limited targeting, so track results like any other channel.
The other tools in Advertising
- MetricsTrack performance for each channel so you know which tactics work and where to improve.
- BudgetingChoose a budgeting method and plan the full cost of each ad, including room for testing.
- ConsistencyKeep the same message, visuals, colors and fonts across every channel so ads tell one story.
Related in another quadrant: Stoplight Reports
